Villaraza & Angangco Law’s Ma. Sophia Editha Cruz-Abrenica was interviewed by AsiaIP on Intellectual Property (“IP”) Strategy for businesses and start-ups. In the article “What’s your IP strategy?”, Asia IP writer Espie Angelica De Leon gathered insights from top intellectual property lawyers from various countries in Asia, such as Thailand, Vietnam, China and the Philippines regarding formulation and development of IP strategies for businesses and start-ups.
Atty. Cruz-Abrenica identifies who should formulate the IP strategy during the organization and development of a business enterprise and points out that feedback from frontline and operations personnel is key to further developing innovations for enterprises. Strong non-disclosure agreements are important especially when setting up the business organization, as well as consultation with IP advisors regarding IP assets that may be ripe for protection. The IP portfolio of an enterprise should also be evaluated for purposes of franchising.
Asia IP is a leading source for information on IP issues for Asian companies and law firms. It provides discussions on challenges and solutions pertaining to IP asset protection.
The article may be accessed via the following link to the Asia IP website:
https://asiaiplaw.com/article/whats-your-ip-strategy
The article is intended for informational purposes only and should not be considered as legal advice.
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For any questions or legal concerns regarding Intellectual Property Protection, you may contact:
MA. SOPHIA EDITHA C. CRUZ-ABRENICA
Senior Counsel
